diff --git a/clients/web/src/components/content-ads/content-ads.js b/clients/web/src/components/content-ads/content-ads.js
index 06f42d21d..2dd4ffd33 100644
--- a/clients/web/src/components/content-ads/content-ads.js
+++ b/clients/web/src/components/content-ads/content-ads.js
@@ -1,5 +1,7 @@
 import { css } from '@emotion/css'
-import { AdSlot } from 'components/programmatic-ad/freestar-ad-slot'
+import { AdSlot } from 'components/programmatic-ad/mozads-ad-slot'
+
+import { IABFixedSize } from '@mozilla-services/ads-sdk/dist/core'
 
 const aboveTheFoldStyle = css`
   margin-bottom: var(--spacing250);
@@ -17,26 +19,61 @@ const adRailStyle = css`
 const belowTheFoldStyle = css`
   margin-top: 4rem;
 `
-// Syndicated Article Freestar placement IDs
-const ABOVE_THE_FOLD = 'getpocket_leaderboard_atf'
-const BELOW_THE_FOLD = 'getpocket_leaderboard_btf'
-const RIGHT_RAIL_1_ID = 'getpocket_right_rail_1'
-const RIGHT_RAIL_2_ID = 'getpocket_right_rail_2'
 
-export function AdAboveTheFold({ allowAds, targeting }) {
+// Syndicated Article MozAds placements
+const ABOVE_THE_FOLD_MARS_ID = "pocket_billboard_1"
+const BELOW_THE_FOLD_MARS_ID = "pocket_billboard_2"
+const ABOVE_THE_FOLD_MOBILE_MARS_ID = "pocket_mrec_1"
+const BELOW_THE_FOLD_MOBILE_MARS_ID = "pocket_mrec_2"
+const RIGHT_RAIL_1_MARS_ID = "pocket_skyscraper_1"
+const RIGHT_RAIL_2_MARS_ID = "pocket_skyscraper_2"
+
+let placements = {}
+placements[ABOVE_THE_FOLD_MARS_ID] = IABFixedSize.Billboard,
+placements[BELOW_THE_FOLD_MARS_ID] = IABFixedSize.Billboard,
+placements[ABOVE_THE_FOLD_MOBILE_MARS_ID] = IABFixedSize.MediumRectangle
+placements[BELOW_THE_FOLD_MOBILE_MARS_ID] = IABFixedSize.MediumRectangle
+placements[RIGHT_RAIL_1_MARS_ID] = IABFixedSize.Skyscaper,
+placements[RIGHT_RAIL_2_MARS_ID] = IABFixedSize.Skyscaper
+
+export function BillboardAboveTheFold({ allowAds, targeting }) {
+  return allowAds ? (
+    <AdSlot
+      placementId={ABOVE_THE_FOLD_MARS_ID}
+      placementName={placements[ABOVE_THE_FOLD_MARS_ID]}
+      targeting={targeting}
+      instanceStyles={aboveTheFoldStyle}
+    />
+  ) : null
+}
+
+export function BillboardBelowTheFold({ allowAds, targeting }) {
+  return allowAds ? (
+    <AdSlot
+      placementId={BELOW_THE_FOLD_MARS_ID}
+      placementName={placements[BELOW_THE_FOLD_MARS_ID]}
+      targeting={targeting}
+      instanceStyles={belowTheFoldStyle}
+    />
+  ) : null
+}
+
+export function RectangleAboveTheFold({ allowAds, targeting }) {
   return allowAds ? (
     <AdSlot
-      placementName={ABOVE_THE_FOLD}
+      placementId={ABOVE_THE_FOLD_MOBILE_MARS_ID}
+      placementName={placements[ABOVE_THE_FOLD_MOBILE_MARS_ID]}
       targeting={targeting}
       instanceStyles={aboveTheFoldStyle}
     />
   ) : null
 }
 
-export function AdBelowTheFold({ allowAds, targeting }) {
+export function RectangleBelowTheFold({ allowAds, targeting }) {
   return allowAds ? (
     <AdSlot
-      placementName={BELOW_THE_FOLD}
+      placementId={BELOW_THE_FOLD_MOBILE_MARS_ID}
+      placementName={placements[BELOW_THE_FOLD_MOBILE_MARS_ID]}
       targeting={targeting}
       instanceStyles={belowTheFoldStyle}
     />
@@ -46,7 +83,10 @@ export function AdBelowTheFold({ allowAds, targeting }) {
 export function AdRailTop({ allowAds, targeting }) {
   return allowAds ? (
     <div className={adRailStyle}>
-      <AdSlot placementName={RIGHT_RAIL_1_ID} targeting={targeting} />
+      <AdSlot
+        placementId={RIGHT_RAIL_1_MARS_ID}
+        placementName={placements[RIGHT_RAIL_1_MARS_ID]}
+        targeting={targeting} />
     </div>
   ) : null
 }
@@ -54,7 +94,10 @@ export function AdRailTop({ allowAds, targeting }) {
 export function AdRailBottom({ allowAds, targeting }) {
   return allowAds ? (
     <div className={adRailStyle}>
-      <AdSlot placementName={RIGHT_RAIL_2_ID} targeting={targeting} />
+      <AdSlot
+        placementId={RIGHT_RAIL_2_MARS_ID}
+        placementName={placements[RIGHT_RAIL_2_MARS_ID]}
+        targeting={targeting} />
     </div>
   ) : null
 }
diff --git a/clients/web/src/components/programmatic-ad/mozads-ad-slot.js b/clients/web/src/components/programmatic-ad/mozads-ad-slot.js
new file mode 100644
index 000000000..fc916470c
--- /dev/null
+++ b/clients/web/src/components/programmatic-ad/mozads-ad-slot.js
@@ -0,0 +1,47 @@
+import PropTypes from 'prop-types'
+import { css } from '@emotion/css'
+import { useTranslation } from 'next-i18next'
+
+import { MozAdsPlacement } from '@mozilla-services/ads-sdk/dist/react'
+
+const programmaticAdWrapperStyles = css`
+  display: flex;
+  flex-direction: column;
+  align-items: center;
+
+  .label {
+    font-family: var(--fontSansSerif);
+    font-size: 0.85rem;
+    line-height: 100%;
+    color: var(--color-textTertiary);
+    text-align: center;
+    margin: 0;
+    padding-bottom: 0.5rem;
+    width: 100%;
+  }
+`
+
+export function AdSlot({ placementId, placementName, targeting, instanceStyles }) {
+  const { t } = useTranslation()
+  const adLabel = t('ad:label', 'Advertisement')
+
+  return (
+    <div className={`${programmaticAdWrapperStyles} 'syndication-ad' ${instanceStyles}`}>
+      <MozAdsPlacement
+        placementId={placementId}
+        iabContentCategoryIds={targeting.Category}
+        fixedSize={placementName}
+      />
+      <p className="label">{adLabel}</p>
+    </div>
+  )
+}
+
+AdSlot.propTypes = {
+  // A string of the ad unit placement, which are constants provided by ads-sdk
+  placementName: PropTypes.string.isRequired,
+  // An *optional* object of key/value pairs for targeting.
+  targeting: PropTypes.object,
+  // An *optional* classname to add to the ad container
+  instanceStyles: PropTypes.string
+}
diff --git a/clients/web/src/containers/syndicated-article/syndicated-article.js b/clients/web/src/containers/syndicated-article/syndicated-article.js
index 2b947847c..51bec3b2e 100644
--- a/clients/web/src/containers/syndicated-article/syndicated-article.js
+++ b/clients/web/src/containers/syndicated-article/syndicated-article.js
@@ -16,8 +16,10 @@ import { ArticleActions } from 'components/content-actions/article-actions'
 import { SaveArticleTop } from 'components/content-saving/save-article'
 import { SaveArticleBottom } from 'components/content-saving/save-article'
 
-import { AdAboveTheFold } from 'components/content-ads/content-ads'
-import { AdBelowTheFold } from 'components/content-ads/content-ads'
+import { BillboardAboveTheFold } from 'components/content-ads/content-ads'
+import { BillboardBelowTheFold } from 'components/content-ads/content-ads'
+import { RectangleAboveTheFold } from 'components/content-ads/content-ads'
+import { RectangleBelowTheFold } from 'components/content-ads/content-ads'
 import { AdRailTop } from 'components/content-ads/content-ads'
 import { AdRailBottom } from 'components/content-ads/content-ads'
 
@@ -139,6 +141,10 @@ export function SyndicatedArticle({ queryParams = validParams, locale }) {
   const syndicatedFrom = publisherUrl ? publisherUrl : false
   const ArticleLayout = isMobileWebView ? MobileLayout : Layout
 
+  // Prepare the correct ad format for the viewport size
+  const AdAboveTheFold = isMobileWebView ? RectangleAboveTheFold : BillboardAboveTheFold
+  const AdBelowTheFold = isMobileWebView ? RectangleBelowTheFold : BillboardBelowTheFold
+
   // Prep save action
   const onSave = (url, value) => {
     dispatch(sendSnowplowEvent('syndicated.article.save', { url, value }))