diff --git a/templates/header.twig b/templates/header.twig
index 3cf774f..2a480dd 100644
--- a/templates/header.twig
+++ b/templates/header.twig
@@ -10,7 +10,7 @@
                 <div class="arrow"></div>
                 <div class="popover-inner">
                     <h3>Share the budget tool</h3>
-                    <div class="addthis_toolbox" addthis:email_template="Budget_page" addthis:url="{{app.config.appUrl}}" addthis:title="How would you spend your tax dollars?">
+                    <div class="addthis_toolbox" addthis:email_template="Budget_page" addthis:url="{{app.config.appUrl}}" addthis:title="Where do your tax dollars go? And how would YOU remix the Budget? Take on the Treasurer with this new interactive tool">
                         <a class="btn email-button addthis_button_email">
                             <img src="/vendor/tgm/images/mail-icon.png" alt="mail icon">
                             email
diff --git a/web/js/views/OtherBudget.js b/web/js/views/OtherBudget.js
index 42102f1..ce82aa9 100644
--- a/web/js/views/OtherBudget.js
+++ b/web/js/views/OtherBudget.js
@@ -54,7 +54,7 @@ TGM.Views.OtherBudget = Backbone.View.extend({
 
         var addThisShareConfig = {
             url: this.model.getShortUrl(),
-            title: 'Check out ' + _.ownerize(this.model.get('name'), "'") + " budget",
+            title: "How would YOU spend your tax dollars? Check out " + _.ownerize(this.model.get('name'), "'") + " 'Budget remix', and try this great new interactive tool",
             email_template: 'Budget_email',
             email_vars: { ownership: this.options.editable ? 'their' : 'a' }
         }
diff --git a/web/js/views/ShareBudgetPane.js b/web/js/views/ShareBudgetPane.js
index 246f4ba..35b4367 100644
--- a/web/js/views/ShareBudgetPane.js
+++ b/web/js/views/ShareBudgetPane.js
@@ -61,7 +61,7 @@ TGM.Views.ShareBudgetPane = TGM.Views.SidePane.extend({
         if (window.addthis) {
             window.addthis.toolbox(this.$shareButtons[0], {}, {
                 url: this.model.getShortUrl(),
-                title: 'Check out my budget',
+                title: "How would YOU spend your tax dollars? Check out my 'Budget remix', and try this great new interactive tool #auspol",
                 email_template: 'Budget_email',
                 email_vars: { ownership: 'their' }
             });