Strategic Marketing Campaigns

[geolffreym]

This feature will enable creators to develop customized strategies based on sponsored campaigns, allowing them to allocate funds and configure parameters to define sponsored access. The milestone aims to achieve the following objectives:

• Enhance Network Effects: Attract and engage audiences, driving more interactions and fostering growth within the ecosystem.
• Encourage Token Consumption (Sink): Promote active use of the MMC Token by integrating it as a core component in sponsored campaigns, generating fees that remove tokens from the circulating supply.
• Creator Utility: Through the MMC Token, provide creators with flexible tools to fund and manage campaigns tailored to their specific goals, enabling them to maximize visibility, expand their reach, and implement customized strategies effectively.

UI/UX

• Commit a brainstorm meeting & research about design alternatives #455
• Design wireframes based on brainstorm #456
• Get feedbacks from wireframes to improve them #457

Form to register and configure each campaign

• Set the maximum MMC allocation per user. #458
• Define the total MMC limit that can be consumed per campaign, along with the associated access policy (e.g., sponsored subscription, rent, etc.). #460
• Configure the maximum number of times a user can access sponsored campaigns. #459

Form to register and name campaign strategies

• Allow assigning a name to each strategy or group of campaigns. #461
• Enable the assignment of exclusive funds to a specific strategy, which will be used solely for the campaigns included within that strategy (similar to a global funding pool). #462

Funding management for strategies

• Allow each strategy to receive deposits made on behalf of a user to fund its campaigns. #463
• Ensure that funds deposited can only be withdrawn by the original depositor, even if they were allocated to a user through the strategy. This guarantees that sponsored funds are exclusively used for the assigned campaigns. #464