docs(readme): minor cleanup, slight improvements to deployment

Author: David Zukowski

README.md

@@ -134,15 +134,19 @@ Then follow the [manual integration walkthrough](https://github.com/gaearon/redu
 We use `react-router` [route definitions](https://github.com/reactjs/react-router/blob/master/docs/API.md#plainroute) (`<route>/index.js`) to define units of logic within our application. See the [application structure](#application-structure) section for more information.
 
 ## Testing
-To add a unit test, simply create a `.spec.js` file anywhere in `~/tests`. Karma will pick up on these files automatically, and Mocha and Chai will be available within your test without the need to import them. If you are using `redux-cli`, test files should automatically be generated when you create a component or redux module (duck).
+To add a unit test, simply create a `.spec.js` file anywhere in `~/tests`. Karma will pick up on these files automatically, and Mocha and Chai will be available within your test without the need to import them. If you are using `redux-cli`, test files should automatically be generated when you create a component or redux module.
 
 Coverage reports will be compiled to `~/coverage` by default. If you wish to change what reporters are used and where reports are compiled, you can do so by modifying `coverage_reporters` in `~/config/index.js`.
 
 ## Deployment
 Out of the box, this starter kit is deployable by serving the `~/dist` folder generated by `npm run deploy` (make sure to specify your target `NODE_ENV` as well). This project does not concern itself with the details of server-side rendering or API structure, since that demands an opinionated structure that makes it difficult to extend the starter kit. However, if you do need help with more advanced deployment strategies, here are a few tips:
 
+### Static Deployments
 If you are serving the application via a web server such as nginx, make sure to direct incoming routes to the root `~/dist/index.html` file and let react-router take care of the rest. The Koa server that comes with the starter kit is able to be extended to serve as an API or whatever else you need, but that's entirely up to you.
 
+### Heroku
+More details to come, but in the meantime check out [this helpful comment](https://github.com/davezuko/react-redux-starter-kit/issues/730#issuecomment-213997120) by [DonHansDampf](https://github.com/DonHansDampf) addressing Heroku deployments.
+
 Have more questions? Feel free to submit an issue or join the Gitter chat!
 
 ## Build System
@@ -187,30 +191,29 @@ These are global variables available to you anywhere in your source code. If you
 |`__PROD__`|True when `process.env.NODE_ENV` is `production`|
 |`__TEST__`|True when `process.env.NODE_ENV` is `test`|
 |`__DEBUG__`|True when `process.env.NODE_ENV` is `development` and cli arg `--no_debug` is not set (`npm run dev:no-debug`)|
-|`__BASENAME__`|[npm history basename option](https://github.com/rackt/history/blob/master/docs/BasenameSupport.md)|
-
+|`__BASENAME__`|[history basename option](https://github.com/rackt/history/blob/master/docs/BasenameSupport.md)|
 
 ### Styles
 
 Both `.scss` and `.css` file extensions are supported out of the box and are configured to use [CSS Modules](https://github.com/css-modules/css-modules). After being imported, styles will be processed with [PostCSS](https://github.com/postcss/postcss) for minification and autoprefixing, and will be extracted to a `.css` file during production builds.
 
 ### Server
 
-This starter kit comes packaged with an Koa server. It's important to note that the sole purpose of this server is to provide `webpack-dev-middleware` and `webpack-hot-middleware` for hot module replacement. Using a custom Koa app in place of [webpack-dev-server](https://github.com/webpack/webpack-dev-server) will makes it easier for users to extend the starter kit to include functionality such as back-end API's, universal rendering, and more -- all without bloating the base boilerplate.
+This starter kit comes packaged with an Koa server. It's important to note that the sole purpose of this server is to provide `webpack-dev-middleware` and `webpack-hot-middleware` for hot module replacement. Using a custom Koa app in place of [webpack-dev-server](https://github.com/webpack/webpack-dev-server) makes it easier to extend the starter kit to include functionality such as API's, universal rendering, and more -- all without bloating the base boilerplate.
 
 ### Production Optimization
 
 Babel is configured to use [babel-plugin-transform-runtime](https://www.npmjs.com/package/babel-plugin-transform-runtime) so transforms aren't inlined. Additionally, in production, we use [react-optimize](https://github.com/thejameskyle/babel-react-optimize) to further optimize your React code.
 
-In production, webpack will extract styles to a standalone file, minify your JavaScript, and perform additional optimizations such as module deduplication.
+In production, webpack will extract styles to a `.css` file, minify your JavaScript, and perform additional optimizations such as module deduplication.
 
 ## Learning Resources
 
-[Starting out with react-redux-starter-kit](https://suspicious.website/2016/04/29/starting-out-with-react-redux-starter-kit/) is an introduction to the components used in this starter kit with a small example in the end.
+* [Starting out with react-redux-starter-kit](https://suspicious.website/2016/04/29/starting-out-with-react-redux-starter-kit/) is an introduction to the components used in this starter kit with a small example in the end.
 
 ## FAQ
 
-Having trouble? Check out our [FAQ](https://github.com/davezuko/react-redux-starter-kit/wiki/FAQ:-Frequently-Asked-Questions) or submit an issue.
+Having trouble? Check out our [FAQ](https://github.com/davezuko/react-redux-starter-kit/wiki/FAQ:-Frequently-Asked-Questions) or submit an issue. Please be considerate by only posting issues that are directly related to this project; questions about how to implement certain React or Redux features are both best suited for StackOverflow or their respective repositories.
 
 ## Thank You