I can't think of a good reason not to set some reasonable defaults on CPACK_* variables from within ament_package().
- Best case users can just call include(CPack) and now they can produce "packages" (installers)
- Worst case they and over-write and/or fill out the rest of their CPACK_* variables before calling include(CPack)
- I'm guessing this would have no effect on the majority of users but may encourage people to move toward using CPack (which is a fantastic tool!)