ConQ Website Planning #12
Description
Goal
Create a (c)lean and responsive website for the ConQ - with a design that looks forward for the years to come, demonstrating the service provided, features available, people behind the platform, sneak-peak of the underlying technology - that you would want to share with your peers.
Objectives
- Responsiveness: ensuring the website to present complete information with the best user experience possible under the given device, platform, network & user-agent limitations.
- Minimalism: to reflect the lean whole ideology of a lean platform, focused towards doing one thing & doing it well. It also need to ensure the minimalism of used assets & phrased contents.
- Frequency: to ensure our pitch reaches the right audience (at least). Our targets are the people with Internet as a professional & communicational dependency, with moderate to advanced expertise with technology.
- Futurism: instead of researching "what's hot" in present & have been in recent past, we should be focusing more on "what is going to be hot" in the years to come.
- Branding: has to align with other Applait existing brandings, so that while visiting/using our products/services, the "Made with <3 by Applait" tagline gives the user a feeling of "Oh, I knew it!"
- Focus: on on ConQ as a Group Discussion Platform and a service; for the people unaware of Applait/ConQ as a brand & most hits being a first time landing/contact.
- Outcome: can be the push in growth factors, e.g. sign-ups, social shares, increase in regular visits, higher visibility of Applait & the team's individuals through this website etc.
- Updates: will be integral part of the website. Hence, to ensure, that a timely change in phrasing of the content, or colors etc. don't drastically break the website.