diff --git a/UPSTREAM_PROJECTS.yaml b/UPSTREAM_PROJECTS.yaml
index d12d7b136f..7e6c553984 100644
--- a/UPSTREAM_PROJECTS.yaml
+++ b/UPSTREAM_PROJECTS.yaml
@@ -283,7 +283,7 @@ projects:
             go_version: "1.22"
       - name: hook
         versions:
-          - tag: v0.9.1
+          - tag: v0.10.0
             go_version: "1.22"
       - name: hub
         versions:
diff --git a/projects/tinkerbell/hook/GIT_TAG b/projects/tinkerbell/hook/GIT_TAG
index 1bd5ffe10e..bf057dbfd9 100644
--- a/projects/tinkerbell/hook/GIT_TAG
+++ b/projects/tinkerbell/hook/GIT_TAG
@@ -1 +1 @@
-v0.9.1
+v0.10.0
diff --git a/projects/tinkerbell/hook/README.md b/projects/tinkerbell/hook/README.md
index 7656ade2f7..9f9da62352 100644
--- a/projects/tinkerbell/hook/README.md
+++ b/projects/tinkerbell/hook/README.md
@@ -1,5 +1,5 @@
 ## **Hook**
-![Version](https://img.shields.io/badge/version-v0.9.1-blue)
+![Version](https://img.shields.io/badge/version-v0.10.0-blue)
 ![Build Status](https://codebuild.us-west-2.amazonaws.com/badges?uuid=eyJlbmNyeXB0ZWREYXRhIjoicVVYYXpIMzRpazNGUTBWdnY1dittK09zNDJvRmtlUlpTZUtZRFoyMkZ0YzlZT3NBMTRSSUFacFg3ZzdVNjg3SlhOZ2dZNmExOVkwaDE5U2RNQldWSTBzPSIsIml2UGFyYW1ldGVyU3BlYyI6ImdYN1lEaGZuSVpQMjhLM2EiLCJtYXRlcmlhbFNldFNlcmlhbCI6MX0%3D&branch=main)
 
 [Hook](https://github.com/tinkerbell/hook) is the Tinkerbell Installation Environment for bare-metal. It runs in-memory, installs operating system, and handles deprovisioning.