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@mikepsinn mikepsinn commented Aug 21, 2025

Summary by Sourcery

Integrate a new creative viral marketing component into the referral rewards strategy and provide a dedicated tactics document outlining detailed growth-hacking approaches.

Enhancements:

  • Add a “Creative Viral Marketing” section to the referral-rewards strategy linking to implementation details.
  • Introduce wearable marketing, social media challenges, meme campaigns, influencer partnerships, community building, event marketing, and content strategies for viral growth.

Documentation:

  • Create viral-marketing-tactics.md with comprehensive tactics, cost/ROI analysis, implementation roadmap, success metrics, and risk mitigation for referral campaigns.

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sourcery-ai bot commented Aug 21, 2025

Reviewer's Guide

This PR enriches the referral rewards strategy by injecting a dedicated creative viral marketing section into the existing guide and adding a standalone comprehensive viral marketing tactics document.

Entity relationship diagram for viral marketing tactic tracking

erDiagram
    REFERRER ||--o{ QR_CODE_TSHIRT : owns
    QR_CODE_TSHIRT ||--o{ SCAN : generates
    SCAN }o--|| REFERRAL : leads_to
    SOCIAL_MEDIA_CHALLENGE ||--o{ PARTICIPANT : includes
    PARTICIPANT }o--|| REFERRAL : generates
    LOCAL_MEETUP ||--o{ ATTENDEE : hosts
    ATTENDEE }o--|| REFERRAL : generates
    INFLUENCER ||--o{ INFLUENCER_PARTNERSHIP : has
    INFLUENCER_PARTNERSHIP }o--|| REFERRAL : generates
Loading

Class diagram for new viral marketing tactic entities

classDiagram
    class QRCodeTShirt {
      +referrerId: string
      +qrCodeUrl: string
      +trackScan()
      +getReferralLink()
    }
    class SocialMediaChallenge {
      +challengeId: string
      +hashtag: string
      +participants: int
      +trackParticipation()
      +trackReferralConversion()
    }
    class LocalMeetup {
      +eventId: string
      +location: string
      +attendees: int
      +trackReferrals()
    }
    class InfluencerPartnership {
      +influencerId: string
      +referralEarnings: float
      +trackContent()
      +trackReferralConversion()
    }
    QRCodeTShirt "1" -- "*" SocialMediaChallenge : promotes
    SocialMediaChallenge "*" -- "*" InfluencerPartnership : amplifies
    LocalMeetup "1" -- "*" QRCodeTShirt : distributes
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File-Level Changes

Change Details Files
Extended referral-rewards-system guidance with creative marketing section.
  • Replaced 'Track K-Factor' bullet with a 'Creative Viral Marketing' entry linking to detailed tactics
  • Added sub-bullets covering QR code t-shirts, social media challenges, community activation, and event marketing
  • Renumbered 'Track K-Factor' as item 5
strategy/referral-rewards-system.md
Added comprehensive viral marketing tactics document.
  • Introduced wearable, digital, community, event, and content marketing strategies
  • Included cost analysis with ROI tracking and an implementation roadmap
  • Defined success metrics, risk mitigation strategies, and source quotes
strategy/viral-marketing-tactics.md

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@mikepsinn mikepsinn merged commit 0a51bae into decentralized-fda:master Aug 21, 2025
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