Contribution percentage by all independent variables

[AruunnAnanda]

Hi there,

It would be great if we had a plot function that would create contribution percentage of all independent variables. There are companies whose revenue is largely influenced by non-media channels and not just by media spend.

As of now I believe there is only provision for media channels. I'm sharing a screenshot from Robyn MMM output where the graph contains contribution percentage of all independent variables through which we get a comprehensive overview in a glance.

Thank you!

[statm3n]

hi @AruunnAnanda

Thanks for sharing your feedback!

Waterfall plot is within our radar and has been evaluated!

We have been working on a few new plots for both pre and post model analysis. Please be on the watch out for them in future commits!

[AruunnAnanda]

Hi @statm3n ,

Okay, thank you! Is there a way to find out the contribution percentage from non-media variables now?

[statm3n]

Not explicitly. Additional engineering is needed to get non-media contributions out of the fitted mmm object. We have been working on a few new features including waterfall plots.

In the interim, feel free to unwrap the fitted mmm object. You could refer to https://github.com/google/lightweight_mmm/blob/main/lightweight_mmm/plot.py line 143 create_media_baseline_contribution_df regarding creating non-media contributions. @AruunnAnanda

[AruunnAnanda]

Okay, thanks!

Do you have any tentative date in mind about when the new update to the package could happen?