DF response curves or inverse transform scale for re4sponse curves

[xijianlim]

Hi, is there a way to obtain a dataframe for media response curves and in particular a daaframe that is inverse transformed back to the original spend/cost?

[pabloduque0]

At the moment the data generated by response curves plot is not returned (although we could look into giving this as a utility function).

I am not sure exactly what you mean by: daaframe that is inverse transformed back to the original spend/cost

Could you explain a bit what you are trying to obtain here?

[xijianlim]

Sure, I hope this helps to explain what I am after:

Your plot function has "normalized spend" in it's x-axis. Judging from its scale, it looks to be 'scaled-transformed' spend. What I am looking for is a way to produce response curves in its original and unscaled range, i.e. It would be a nice feature to have these curves as

1. a dataframe and
2. inverse-transformed for ease in interpretability.

Many thanks for this Pablo!

[xijianlim]

Actually saw this fix in plot.plot_response_curves(
media_mix_model=mmm, target_scaler=target_scaler, seed=SEED, media_scaler=media_scaler)

[hellojungkook]

Hi do you figure out how to get the numbers in response curve into the data frame?
Thanks

[xijianlim]

please see my medium page and it has a collab link https://medium.com/@xijianlim/tunable-lightweight-mmm-using-googles-new-mixed-marketing-models-with-added-functions-eb89962205b2

[hellojungkook]

Thank you so much sharing the note. it is really helpful