Brands, products, and tutorials

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Organizations can create brands to engage with the public. Brands can represent companies (e.g., Apple, Google, Microsoft) and can showcase products, jobs, questions, tutorials, and projects.

Difference Between Organizations & Brands

• Organizations – Private entities used for internal learning (e.g., employee training).
• Brands – Public entities used for external marketing and engagement.

An organization can have multiple brands, each representing a different product line or division. For example, Apple is an organization, and iPhone, iPad, and Mac are brands under Apple but they can also have a main brand called Apple.

Brand Profiles

A brand profile can include:

• Products, jobs, questions, and tutorials.
• Employees & alumni – Users who list the brand in their work or education history are shown on the brand’s profile.
• Brand interests – Brands can share what tools and services they use (e.g., "Brand X uses Google Workspace, Slack, and Notion").
• Usage statistics – Shows how many users and brands engage with or use their brand.

Learning & Community Engagement

• Courses & Tutorials – Brands can create courses or tutorials for their products (e.g., Apple can create a course for iOS development or a tutorial for using the Apple Watch).
• Moderation – Brands can assign moderators to manage forum questions related to their brand.
• Verification – Official brands can get verified to indicate authenticity.

Following Brands

Users can follow brands to receive updates in their feed, including:

• New product releases.
• Job postings.
• Published tutorials.

This system allows brands to build stronger engagement with users while providing valuable learning resources.

Products

Products are created by brands and can represent physical goods, software, services, or educational tools. They allow brands to showcase their offerings and engage with the community.

Learning & Exploration

Each product can include:

• Tutorials – Guides on how to use the product.
• Learn – Courses that teach the skills needed to build a similar product.
  • When users start a course, a new goal is set to help them develop a product like it.

Interaction & Gamification

• Following Products – Users can follow products to receive updates and automatically add them to their library.
• Explore Mode Integration – Products can be used as materials in "Explore Mode," where users collect virtual editions of products to use in their game.

This system makes products more than just items—they become interactive learning experiences and tools for skill-building.

Tutorials

Tutorials are simpler, hands-on learning modules that teach users how to use a specific tool, software, or service. They focus on practical, real-world applications and are designed to be short and interactive.

Features

• Flexible Learning – Creators can use any exercise types supported by Zoonk.
• Action Buttons – Brands can add links to external resources such as websites, documentation, or support channels.
• Community & AI Support – Users can ask questions on the tutorial page, which can be answered by:
  • The community.
  • The AI system.
  • Brand moderators.

Tutorials provide quick, structured learning while allowing brands and users to interact and share knowledge.