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Just came across https://franklin.nasa-hsi.azavea.com/ and it's got a really nice html landing page.
And reminded me that I really like that OGC API - Features often have html landing pages. But when you give people a root stac URL it's usually a bunch of JSON.
I'd ideally like to make some 'strongly recommended' thing to have people put an html page at their root catalog as the default, with a link (rel alternate) to the json (which would rel alternate html back). This could just be a stac browser (though we'd need to figure out how it can do rel alternate to the json if it doesn't already), or it could be an overview page like franklin.