Skip to content

Latest commit

 

History

History
1103 lines (1016 loc) · 32.1 KB

experienceevent.schema.md

File metadata and controls

1103 lines (1016 loc) · 32.1 KB

XDM ExperienceEvent Schema

https://ns.adobe.com/xdm/context/experienceevent

An ExperienceEvent is a fact record of what occurred, including the point in time and identity of the individual involved. ExperienceEvents can be either explicit (directly observable human actions) or implicit (raised without a direct human action) and are recorded without aggregation or interpretation. They are critical for time-domain analytics as they allow for observation and analysis of changes that occur in a given window of time and the comparison between multiple windows of time to track trends.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stable No Forbidden Permitted classes/experienceevent.schema.json

Schema Hierarchy

XDM ExperienceEvent Examples

{
  "@id": "https://data.adobe.io/experienceid-123456",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312748749128"
      }
    ],
    "https://data.adobe.io/entities/namespace/10": [
      {
        "xdm:id": "2394509340-30453470347"
      }
    ],
    "https://data.adobe.io/entities/namespace/9": [
      {
        "xdm:id": "1233ce17-20e0-4a2c-8198-2a77fd60cf4d"
      }
    ]
  },
  "xdm:channel": {
    "@id": "https://ns.adobe.com/xdm/channels/apns",
    "@type": "https://ns.adobe.com/xdm/channel-types/mobile"
  },
  "xdm:environment": {
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:javaScriptEnabled": true,
      "xdm:javaScriptVersion": "1.8.5",
      "xdm:javaEnabled": true,
      "xdm:javaVersion": "Java SE 8",
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:productListItems": [
    {
      "xdm:SKU": "1002352692",
      "xdm:lineItemId": "12345678",
      "xdm:name": "24-Watt 8-Light Chrome Integrated LED Bath Light",
      "xdm:currencyCode": "USD",
      "xdm:quantity": 1,
      "xdm:priceTotal": 159
    }
  ],
  "xdm:commerce": {
    "xdm:order": {
      "xdm:purchaseID": "a8g784hjq1mnp3",
      "xdm:purchaseOrderNumber": "123456",
      "xdm:payments": [
        {
          "xdm:transactionID": "transactid-a111",
          "xdm:paymentAmount": 59,
          "xdm:paymentType": "credit_card",
          "xdm:currencyCode": "USD"
        },
        {
          "xdm:transactionId": "transactid-a222",
          "xdm:paymentAmount": 100,
          "xdm:paymentType": "gift_card",
          "xdm:currencyCode": "USD"
        }
      ],
      "xdm:currencyCode": "USD",
      "xdm:priceTotal": 159
    },
    "xdm:purchases": {
      "xdm:value": 1
    }
  },
  "xdm:placeContext": {
    "xdm:localTime": "2017-09-26T15:52:25+13:00",
    "xdm:geo": {
      "@id": "https://data.adobe.io/entities/geo/tokyo",
      "xdm:countryCode": "JP",
      "xdm:stateProvince": "JP-13",
      "xdm:city": "Tōkyō",
      "xdm:postalCode": "141-0032",
      "schema:latitude": 35.6185,
      "schema:longitude": 139.73237
    }
  },
  "xdm:web": {
    "xdm:webPageDetails": {
      "xdm:siteSection": "Shopping Cart",
      "xdm:server": "example.com",
      "xdm:name": "Purchase Confirmation",
      "xdm:URL": "https://www.example.com/orderConf",
      "xdm:errorPage": false,
      "xdm:homePage": false,
      "xdm:pageViews": {
        "xdm:value": 1
      }
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.example.com/checkout",
      "xdm:referrerType": "internal"
    }
  },
  "xdm:marketing": {
    "xdm:trackingCode": "marketingcampaign111"
  },
  "xdm:profileStitch": [
    {
      "xdm:profileStitchID": {
        "@id": "https://data.adobe.io/entities/profileStitchIdentity/1",
        "xdm:namespace": {
          "xdm:code": "AAM"
        }
      },
      "xdm:version": "1.0",
      "xdm:identityMap": {
        "ECID": [
          {
            "xdm:id": "https://data.adobe.io/entities/identity/92312748749128"
          },
          {
            "xdm:id": "https://data.adobe.io/entities/identity/62312748749321"
          },
          {
            "xdm:id": "https://data.adobe.io/entities/identity/49312748749132"
          }
        ]
      }
    }
  ],
  "xdm:segmentMemberships": [
    {
      "xdm:segmentID": {
        "@id": "https://data.adobe.io/entities/identity/92312748749128",
        "xdm:namespace": {
          "xdm:code": "AAM"
        }
      },
      "xdm:profileStitchID": {
        "@id": "https://data.adobe.io/entities/profileStitchIdentity/1",
        "xdm:namespace": {
          "xdm:code": "AAM"
        },
        "xdm:lastQualificationTime": "2017-09-26T15:52:25+00:00",
        "xdm:version": "1.0",
        "xdm:validUntil": "2017-12-26T15:52:25+00:00",
        "xdm:status": "realized"
      }
    }
  ]
}
{
  "@id": "https://data.adobe.io/experienceid-23456782",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312748749128"
      }
    ]
  },
  "xdm:environment": {
    "xdm:type": "application",
    "xdm:operatingSystem": "iOS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "mobile_lte"
  },
  "xdm:placeContext": {
    "xdm:localTime": "2001-07-04T12:08:56+01:00",
    "xdm:geo": {
      "@id": "https://data.adobe.io/entities/geo/tokyo",
      "xdm:countryCode": "JP",
      "xdm:stateProvince": "JP-13",
      "xdm:city": "Tōkyō",
      "xdm:postalCode": "141-0032",
      "schema:latitude": 35.6185,
      "schema:longitude": 139.73237
    },
    "xdm:POIinteraction": {
      "xdm:poiEntries": {
        "xdm:value": 1
      },
      "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
      "xdm:name": "Acme Hotel Tokyo Lobby",
      "xdm:category": "Resorts",
      "xdm:type": "Hotel",
      "xdm:locatingType": "beacon",
      "xdm:beaconInteractionDetails": {
        "xdm:proximityUUID": "c6c03ed9-ea23-481c-ab15-833e88cfb22f",
        "xdm:beaconMajor": 300,
        "xdm:beaconMinor": 34
      }
    },
    "xdm:activePOIs": [
      {
        "xdm:POIID": "c7f4bf28-c8d9-4b89-a81f-2a8ef9367390",
        "xdm:name": "Acme Hotel Tokyo",
        "xdm:category": "Resorts",
        "xdm:type": "Hotel",
        "xdm:locatingType": "beacon",
        "xdm:beaconInteractionDetails": {
          "xdm:proximityUUID": "dd0094a0-52bb-4d3a-ab15-fcccb9b9b48e",
          "xdm:beaconMajor": 100,
          "xdm:beaconMinor": 23
        }
      },
      {
        "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
        "xdm:name": "Acme Hotel Tokyo Lobby",
        "xdm:category": "Resorts",
        "xdm:type": "Hotel",
        "xdm:locatingType": "beacon",
        "xdm:beaconInteractionDetails": {
          "xdm:proximityUUID": "c6c03ed9-ea23-481c-ab15-833e88cfb22f",
          "xdm:beaconMajor": 300,
          "xdm:beaconMinor": 34
        }
      },
      {
        "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
        "xdm:name": "Tokyo City",
        "xdm:locatingType": "gps",
        "xdm:geoInteractionDetails": {
          "xdm:distanceToCenter": 320,
          "xdm:accuracy": 30,
          "xdm:geoShape": {
            "@id": "https://data.adobe.io/entities/geoShape/shapeid123",
            "schema:circle": {
              "@id": "https://data.adobe.io/entities/geo/circleid123",
              "schema:description": "Tokyo Metro",
              "schema:coordinates": {
                "@id": "https://data.adobe.io/entities/geo/111",
                "schema:description": "Tokyo",
                "schema:latitude": 37.3308953,
                "schema:longitude": -121.8939894,
                "schema:elevation": 31.0896
              },
              "schema:radius": 80000
            }
          }
        }
      }
    ],
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:locationContext": {
    "xdm:geo": {
      "xdm:countryCode": "US",
      "xdm:stateProvince": "CA",
      "xdm:city": "Emeryville",
      "xdm:dmaid": "99"
    }
  },
  "xdm:web": {
    "xdm:webPageView": {
      "xdm:URL": "https://www.example.com"
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.examplereferrer.com/",
      "xdm:domain": "examplereferrer.com"
    }
  },
  "xdm:device": {
    "xdm:type": "mobile",
    "xdm:manufacturer": "Apple",
    "xdm:model": "iPhone 6"
  },
  "xdm:advertising": {
    "xdm:adViewability": {
      "xdm:adUnitDepth": 0,
      "xdm:viewportHeight": 1250,
      "xdm:viewportWidth": 1600,
      "xdm:adHeight": 250,
      "xdm:adWidth": 300,
      "xdm:playerVolume": 85,
      "xdm:measurementEligible": true,
      "xdm:implementationDetails": {
        "xdm:name": "https://ns.adobe.com/experience/adcloud/viewability",
        "xdm:version": "1"
      },
      "xdm:viewable": true,
      "xdm:activeWindow": true,
      "xdm:percentViewable": 89,
      "xdm:viewableFirstQuartile": {
        "xdm:value": 1
      }
    },
    "xdm:firstQuartiles": {
      "xdm:value": 1
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-2345678",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:eventMergeId": "9fb4e78d-b0bf-4d99-b987-cb37abdbcd15",
  "xdm:identityMap": {
    "ECID": [
      {
        "xdm:id": "92312748749128"
      }
    ],
    "AVID": [
      {
        "xdm:id": "2394509340-30453470347"
      }
    ]
  },
  "xdm:environment": {
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:locationContext": {
    "xdm:geo": {
      "xdm:countryCode": "US",
      "xdm:stateProvince": "CA",
      "xdm:city": "Emeryville",
      "xdm:dmaid": "99"
    }
  },
  "xdm:web": {
    "xdm:webPageView": {
      "xdm:URL": "https://www.example.com"
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.examplereferrer.com/",
      "xdm:domain": "examplereferrer.com"
    }
  },
  "xdm:device": {
    "xdm:type": "mobile",
    "xdm:manufacturer": "Apple",
    "xdm:model": "iPhone 6"
  },
  "xdm:advertising": {
    "xdm:adViewability": {
      "xdm:adUnitDepth": 0,
      "xdm:viewportHeight": 1250,
      "xdm:viewportWidth": 1600,
      "xdm:adHeight": 250,
      "xdm:adWidth": 300,
      "xdm:playerVolume": 85,
      "xdm:measurementEligible": true,
      "xdm:implementationDetails": {
        "xdm:name": "https://ns.adobe.com/experience/adcloud/viewability",
        "xdm:version": "1"
      },
      "xdm:viewable": true,
      "xdm:activeWindow": true,
      "xdm:percentViewable": 89,
      "xdm:viewableFirstQuartile": {
        "xdm:value": 1
      }
    },
    "xdm:firstQuartiles": {
      "xdm:value": 1
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-123459",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312743856228"
      }
    ],
    "https://data.adobe.io/entities/namespace/10": [
      {
        "xdm:id": "2392846240-30285628347"
      }
    ]
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.27.143.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "dc:creator": "Video Author",
        "dc:publisher": "tvonline",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "tv_highlights",
          "iptc4xmpExt:Identifier": "http://mychannel.com/series-identifiers/2613953"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "xdm:streamType": "video",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TV100",
            "iptc4xmpExt:RatingSourceLink": "http://www.tvguide.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "MyChannel"
          }
        ],
        "xdm:firstAirDate": "2016-01-05",
        "xmpDM:releaseDate": "2016-01-25"
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchmytv",
        "xdm:videoSegment": "3-10",
        "xdm:path": "mid:show:episode:cnl.com:12345-4ce7",
        "xdm:broadcastChannel": "WatchMyTV",
        "xdm:broadcastContentType": "VOD",
        "xdm:streamFormat": "short",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "ntwu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.comFhls%2Fvu%2F9083406%2FVUBX0280890106690980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800,
        "xdm:downloadedPlayback": false
      },
      "xdm:mediaChapter": {
        "xdm:chapterAssetReference": {
          "@id": "https://data.adobe.io/entities/media-chapter-asset-reference/2144511",
          "dc:title": "Chapter1",
          "xmpDM:duration": 44
        },
        "xdm:chapterAssetViewDetails": {
          "xdm:index": 0,
          "xdm:offset": 0
        },
        "xdm:impressions": {
          "xdm:value": 1
        },
        "xdm:completes": {
          "xdm:value": 1
        },
        "xdm:timePlayed": {
          "xdm:value": 44
        },
        "xdm:federated": {
          "xdm:value": 0
        }
      }
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-123459",
  "xdm:timestamp": "2020-09-21T15:52:25+00:00",
  "xdm:identityMap": {
    "ECID": [
      {
        "xdm:id": "92312743856228"
      }
    ]
  },
  "xdm:eventType": "pushTracking.customAction",
  "xdm:pushNotificationTracking": {
    "xdm:pushProvider": "apns",
    "xdm:pushProviderMessageID": "unique msgID from ios",
    "xdm:customAction": {
      "xdm:actionID": "GAME_INVITATION",
      "xdm:value": 500
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-123457",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312748749128"
      }
    ],
    "https://data.adobe.io/entities/namespace/10": [
      {
        "xdm:id": "2394509340-30453470347"
      }
    ]
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.73.140.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "dc:creator": "Video Author",
        "dc:publisher": "tvonline",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "show_highlights",
          "iptc4xmpExt:Identifier": "http://myChannel.com/series-identifiers/2692753"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "xdm:streamType": "video",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TVGuru",
            "iptc4xmpExt:RatingSourceLink": "http://www.mytvexample.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "SportTV"
          }
        ]
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchsport",
        "xdm:broadcastChannel": "WatchSportTV",
        "xdm:broadcastContentType": "VCT",
        "xdm:videoSegment": "3-10",
        "xdm:path": "id:show:episode:abcd.com:d9263ej-4ce7",
        "xdm:streamFormat": "short",
        "xdm:vhlVersion": "js-2.0.1.88-c8c0b1",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "ntwu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.link.org%2Fhls%2Fvu%2F9083406%2FVUBX0288374528402980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800,
        "xdm:QOE": {
          "xdm:errors": {
            "xdm:value": 0
          },
          "xdm:errorImpactedStreams": {
            "xdm:value": 0
          },
          "xdm:buffers": {
            "xdm:value": 4
          },
          "xdm:bufferTime": {
            "xdm:value": 5
          },
          "xdm:bufferImpactedStreams": {
            "xdm:value": 2
          },
          "xdm:stalls": {
            "xdm:value": 0
          },
          "xdm:stallTime": {
            "xdm:value": 0
          },
          "xdm:stallingImpactedStreams": {
            "xdm:value": 0
          },
          "xdm:bitrateChanges": {
            "xdm:value": 0
          },
          "xdm:bitrateAverage": {
            "xdm:value": 320
          },
          "xdm:bitrateAverageBucket": "800-899",
          "xdm:bitrateChangeImpactedStreams": {
            "xdm:value": 0
          },
          "xdm:dropBeforeStart": {
            "xdm:value": 0
          },
          "xdm:droppedFrames": {
            "xdm:value": 2
          },
          "xdm:droppedFrameImpactedStreams": {
            "xdm:value": 2
          },
          "xdm:timeToStart": {
            "xdm:value": 3
          },
          "xdm:mediaSdkErrors": [
            "300",
            "500.300.200"
          ],
          "xdm:playerSdkErrors": [
            "custom.error.code"
          ],
          "xdm:externalSdkErrors": [
            "100-5",
            "11.12"
          ]
        },
        "xdm:downloadedPlayback": false
      },
      "xdm:impressions": {
        "xdm:value": 1
      },
      "xdm:completes": {
        "xdm:value": 0
      },
      "xdm:timePlayed": {
        "xdm:value": 80
      },
      "xdm:federated": {
        "xdm:value": 0
      },
      "xdm:starts": {
        "xdm:value": 1
      },
      "xdm:mediaSegmentView": {
        "xdm:value": 1
      },
      "xdm:totalTimePlayed": {
        "xdm:value": 190
      },
      "xdm:uniqueTimePlayed": {
        "xdm:value": 80
      },
      "xdm:averageMinuteAudience": {
        "xdm:value": 0.89
      },
      "xdm:adCount": {
        "xdm:value": 3
      },
      "xdm:chapterCount": {
        "xdm:value": 1
      },
      "xdm:progress10": {
        "xdm:value": 1
      },
      "xdm:firstQuartiles": {
        "xdm:value": 1
      },
      "xdm:midpoints": {
        "xdm:value": 1
      },
      "xdm:thirdQuartiles": {
        "xdm:value": 1
      },
      "xdm:progress95": {
        "xdm:value": 0
      },
      "xdm:resumes": {
        "xdm:value": 0
      },
      "xdm:estimatedStreams": {
        "xdm:value": 2
      },
      "xdm:pauseImpactedStreams": {
        "xdm:value": 3
      },
      "xdm:pauses": {
        "xdm:value": 0
      },
      "xdm:pauseTime": {
        "xdm:value": 0
      },
      "xdm:idp": "TVChannel",
      "xdm:mediaAuth": "true",
      "xdm:dayPart": "daytime"
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-123458",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92318731249128"
      }
    ],
    "https://data.adobe.io/entities/namespace/10": [
      {
        "xdm:id": "5492309340-35430470347"
      }
    ]
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.27.143.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "dc:creator": "Video Author",
        "dc:publisher": "tvonline",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "tv_highlights",
          "iptc4xmpExt:Identifier": "http://sporttv.com/series-identifiers/2613953"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "xdm:streamType": "video",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TV100",
            "iptc4xmpExt:RatingSourceLink": "http://www.mytvguide.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "SportTV"
          }
        ],
        "xdm:firstAirDate": "2016-01-05",
        "xmpDM:releaseDate": "2016-01-25"
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchsport",
        "xdm:broadcastChannel": "WatchSportTV",
        "xdm:broadcastContentType": "VOD",
        "xdm:videoSegment": "3-10",
        "xdm:path": "id:arg:episode:ntvr.com:dfb53-4ce7",
        "xdm:streamFormat": "short",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "ntwu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.link.net%2Fhls%2Fvu%2F9083406%2FVUBX0280890243544980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800,
        "xdm:downloadedPlayback": false
      }
    }
  },
  "xdm:advertising": {
    "xdm:adAssetReference": {
      "@id": "https://data.adobe.io/entities/ad-id/AD1",
      "xdm:creativeID": "00da07e-1264-30de-grgg-24ndf4fe456",
      "dc:title": "adNumber1",
      "xdm:advertiser": "AdCompany",
      "xdm:campaign": "731123",
      "xmpDM:duration": 10
    },
    "xdm:adAssetViewDetails": {
      "xdm:playerName": "miniTestApp",
      "xdm:index": 0,
      "xdm:adBreak": {
        "@id": "https://data.adobe.io/entities/ad-break/f40353618c5c11311f584e53c78654b9_0",
        "dc:title": "Mid-Roll",
        "xdm:offset": 44
      }
    },
    "xdm:impressions": {
      "xdm:value": 1
    },
    "xdm:completes": {
      "xdm:value": 1
    },
    "xdm:timePlayed": {
      "xdm:value": 10
    },
    "xdm:federated": {
      "xdm:value": 0
    }
  }
}

XDM ExperienceEvent Properties

Property Type Required Default Defined by
@id string Required Time-series Schema
xdm:eventMergeId string Optional XDM ExperienceEvent (this schema)
xdm:eventType string Optional Time-series Schema
xdm:identityMap object Optional IdentityMap
xdm:producedBy string Optional "self" XDM ExperienceEvent (this schema)
xdm:timestamp string Required Time-series Schema
* any Additional this schema allows additional properties

@id

Identifier

A unique identifier for the time-series event.

@id

@id Type

string

  • format: uri-reference – URI Reference (according to RFC3986)

xdm:eventMergeId

ExperienceEvent merge ID

An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.

xdm:eventMergeId

  • is optional
  • type: string
  • defined in this schema

xdm:eventMergeId Type

string

xdm:eventType

Event Type

The primary event type for this time-series record.

xdm:eventType

xdm:eventType Type

string

xdm:eventType Known Values

Value Description
advertising.completes Advertising Completes
advertising.timePlayed Advertising Time Played
advertising.federated Advertising Federated
advertising.clicks Advertising Clicks
advertising.conversions Advertising Conversions
advertising.firstQuartiles Advertising First Quartiles
advertising.impressions Advertising Impressions
advertising.midpoints Advertising Midpoints
advertising.starts Advertising Starts
advertising.thirdQuartiles Advertising Third Quartiles
application.close Application Close
application.launch Application Launch
web.webpagedetails.pageViews Web Webpagedetails Page Views
web.webinteraction.linkClicks Web Webinteraction Link Clicks
web.formFilledOut Web Form Filled Out
commerce.checkouts Commerce Checkouts
commerce.productListAdds Commerce Product List (Cart) Adds
commerce.productListOpens Commerce Product List (Cart) Opens
commerce.productListRemovals Commerce Product List (Cart) Removals
commerce.productListReopens Commerce Product List (Cart) Reopens
commerce.productListViews Commerce Product List (Cart) Views
commerce.productViews Commerce Product (Cart) Views
commerce.purchases Commerce Purchases
commerce.saveForLaters Commerce Save For Laters
decisioning.propositionDisplay Decisioning Proposition Display
decisioning.propositionInteract Decisioning Proposition Interact
decisioning.propositionSend Decisioning Proposition Send
decisioning.propositionDismiss Decisioning Proposition Dismiss
decisioning.propositionTrigger Decisioning Proposition Trigger
delivery.feedback Delivery Feedback
message.feedback Message Feedback
message.tracking Message Tracking
pushTracking.applicationOpened Push Tracking Application Opened
pushTracking.customAction Push Tracking Custom Action
listOperation.removeFromList List Operation Remove From List
listOperation.addToList List Operation Add To List
leadOperation.scoreChanged Lead Operation Score Changed
leadOperation.revenueStageChanged Lead Operation Revenue Stage changed
leadOperation.statusInCampaignProgressionChanged Lead Operation Status In Campaign Progression Changed
leadOperation.interestingMoment Lead Operation Interesting Moment
leadOperation.newLead Lead Operation New Lead
leadOperation.convertLead Lead Operation Convert Lead
leadOperation.callWebhook Lead Operation Call Webhook
leadOperation.changeEngagementCampaignCadence Change Engagement Campaign Cadence
leadOperation.addToCampaign Lead Operation Add To Campaign
leadOperation.changeCampaignStream Lead Operation Change Campaign Stream
leadOperation.mergeLeads Lead Operation Merge Leads
directMarketing.emailBounced Direct Marketing Email Bounced
directMarketing.emailBouncedSoft Direct Marketing Email Bounced Soft
directMarketing.emailDelivered Direct Marketing Email Delivered
directMarketing.emailUnsubscribed Direct Marketing Email Unsubscribed
directMarketing.emailOpened Direct Marketing Email Opened
directMarketing.emailClicked Direct Marketing Email Clicked
directMarketing.emailSent Direct Marketing Email Sent
opportunityEvent.removeFromOpportunity Opportunity Event Remove From Opportunity
opportunityEvent.addToOpportunity Opportunity Event Add To Opportunity
opportunityEvent.opportunityUpdated Opportunity Event Opportunity Updated
inappmessageTracking.dismiss inapp message was dimissed
inappmessageTracking.display inapp message was displayed
inappmessageTracking.interact inapp message was interacted with
media.ping Media ping
media.sessionStart Media sessionStart
media.play Media play
media.bufferStart Media bufferStart
media.pauseStart Media pauseStart
media.chapterStart Media chapterStart
media.chapterSkip Media chapterSkip
media.chapterComplete Media chapterComplete
media.adStart Media adStart
media.adSkip Media adSkip
media.adComplete Media adComplete
media.adBreakStart Media adBreakStart
media.adBreakComplete Media adBreakComplete
media.bitrateChange Media bitrateChange
media.error Media error
media.sessionComplete Media sessionComplete
media.sessionEnd Media sessionEnd
media.statesUpdate Media statesUpdate
media.downloaded Media downloaded content
location.entry Location entry
location.exit Location exit

xdm:identityMap

xdm:identityMap

xdm:identityMap Type

object with following properties:

Property Type Required

xdm:producedBy

Produced By

Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.

xdm:producedBy

  • is optional
  • type: string
  • default: "self"
  • defined in this schema

xdm:producedBy Type

string

xdm:producedBy Known Values

Value Description
self Self
system System
salesRef Sales Representative
customerRep Customer Representative

xdm:timestamp

Timestamp

The time when an event or observation occurred.

xdm:timestamp

xdm:timestamp Type

string