diff --git a/analytics/src/main/java/com/segment/analytics/Analytics.java b/analytics/src/main/java/com/segment/analytics/Analytics.java
index 81af36c7..c390f096 100644
--- a/analytics/src/main/java/com/segment/analytics/Analytics.java
+++ b/analytics/src/main/java/com/segment/analytics/Analytics.java
@@ -9,11 +9,8 @@
 import com.segment.analytics.internal.AnalyticsVersion;
 import com.segment.analytics.messages.Message;
 import com.segment.analytics.messages.MessageBuilder;
-import java.util.ArrayList;
-import java.util.Arrays;
-import java.util.Collections;
-import java.util.Date;
-import java.util.List;
+
+import java.util.*;
 import java.util.concurrent.ExecutorService;
 import java.util.concurrent.ThreadFactory;
 import java.util.concurrent.TimeUnit;
@@ -45,6 +42,7 @@ public class Analytics {
   private final List<MessageTransformer> messageTransformers;
   private final List<MessageInterceptor> messageInterceptors;
   private final Log log;
+  private Map<String, Object> externalContext;
 
   Analytics(
       AnalyticsClient client,
@@ -55,6 +53,7 @@ public class Analytics {
     this.messageTransformers = messageTransformers;
     this.messageInterceptors = messageInterceptors;
     this.log = log;
+    this.externalContext = null;
   }
 
   /**
@@ -114,7 +113,11 @@ private Message buildMessage(MessageBuilder builder) {
         return null;
       }
     }
+
+    Map<String, Object> newContext = this.existExternalContext(builder.build());
+    builder.context(newContext);
     Message message = builder.build();
+
     for (MessageInterceptor messageInterceptor : messageInterceptors) {
       message = messageInterceptor.intercept(message);
       if (message == null) {
@@ -125,6 +128,26 @@ private Message buildMessage(MessageBuilder builder) {
     return message;
   }
 
+  private void addExternalContext(String contextKey, Object contextValue) {
+    this.externalContext = new HashMap<>();
+    this.externalContext.put(contextKey, contextValue);
+  }
+
+  private Map<String, Object> existExternalContext(Message message) {
+
+    // Retrieve the existing context if it exists
+    Map<String, ?> existingContext = message.context();
+    if (existingContext == null) {
+      existingContext = new HashMap<>();
+    }
+
+    // Augment the existing context with new context
+    Map<String, Object> newContext = new HashMap<>(existingContext);
+    newContext.putAll(this.externalContext);
+
+    return newContext;
+  }
+
   /** Fluent API for creating {@link Analytics} instances. */
   public static class Builder {
     private static final String DEFAULT_ENDPOINT = "https://api.segment.io";