@@ -116,7 +116,7 @@ <h2>Introduction</h2>
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services. While this architecture can be used in the service of better Web experiences,
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it can also be abused to violate privacy ([[?privacy-principles]]). While data can be shared
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with service providers for limited operational purposes, it can also be shared with third
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- parties or used for [=cross-organization ad targeting=] in ways that many users find objectionable.
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+ parties in ways that many users find objectionable.
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</ p >
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< p >
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Several different legal frameworks have been proposed or enacted by jurisdictions around
@@ -145,7 +145,7 @@ <h2>Introduction</h2>
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difficulty of scaling user choices by providing a way to universally signal to all website
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publishers, through an HTTP header
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or the DOM, a person's assertion of their applicable rights to prevent the sale of their data,
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- the sharing of their data with third parties, and the use of their data for [=cross-organization targeted
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+ the sharing of their data with third parties, including the use of their data for [=cross-party targeted
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advertising=]. This signal allows users to take advantage of specific provisions in some of these
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opt-out based laws, such as, for example, the provisions relating to "opt out preferences
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signals" in the California Consumer Privacy Act. [[?CCPA-REGULATIONS]].
@@ -174,10 +174,10 @@ <h2>Definitions</h2>
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[=do-not-sell-or-share interactions=].
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</ p >
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< p >
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- < dfn data-lt ="cross-organization ad targeting| "> Cross-organization targeted
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+ < dfn data-lt ="cross-party ad targeting| "> Cross-party targeted
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advertising</ dfn > means showing a person advertisements, where the advertisement is selected
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- based on data about that person that was gathered from organizations beyond just the one
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- they're interacting with when they see the advertisement.
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+ based on data about that person that was gathered from any party other than the
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+ one the person intends to interact with when they are shown the advertisement.
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</ p >
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</ section >
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< section >
@@ -419,7 +419,7 @@ <h3>United States Privacy Law</h3>
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GPC was originally created to take advantage of new opt-out privacy laws in the United State.
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Starting with the enactment of the California Consumer Privacy Act in 2018, several U.S. states
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have passed privacy laws that give consumers the legal right to opt out of the sale or share of
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- their data, or the use of their data for [=cross-organization targeted advertising=]. Many of those state
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+ their data, including the use of their data for [=cross-party targeted advertising=]. Many of those state
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laws make explicit provision for the exercise of those rights through universal opt-out mechanisms
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such as the GPC. At least four states have specifically identified GPC as a valid means to exercise
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legal opt-out rights. A minority of states provide for rulemaking procedures to allow regulators
@@ -437,7 +437,7 @@ <h3>Other Jurisdictions and Privacy Rights</h3>
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</ p >
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< p >
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Other US state privacy laws, such as those in Virginia and Utah, give consumers new opt-out
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- rights around data sales and [=cross-organization targeted advertising=] but are silent on the legal effect of
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+ rights around data sales and [=cross-party targeted advertising=] but are silent on the legal effect of
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global opt-out signals. Regulators enforcing those statutes may determine that a user
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activating a signal such as GPC may be sufficient to legally exercise opt-out rights in
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those jurisdictions.
@@ -464,7 +464,7 @@ <h2>User Interface Language</h2>
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preference for the Global Privacy Control value. While studies have shown that people do not
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want their data sold or shared, some jurisdictions have enacted "opt-out" legal frameworks
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where consumers have to take an affirmative action to express a [=preference=] to limit data
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- sharing or the use of their data for [=cross-organization targeted advertising=].
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+ sharing, including the use of their data for [=cross-party targeted advertising=].
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</ p >
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< p >
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Different jurisdictions have different prerequisites before a platform can enable a universal
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