小红书技术团队力求打造拥有一流技术能力的队伍，为每一位小红书的 “居民”提供多元、智能、稳定的生活体验。 技术团队为小红书的前进提供了稳定且强有力的驱动，业务范围覆盖 Al 算法、大数据、基础技术、端技术、音视频、安全技术以及企业效率等方面。
【小红书技术REDtech】成立于 2022年4月，发布多篇爆款热文，吸引上万名的读者关注。 小红书上海量的多元化内容、即时的评论与反馈、积极的社区互动， 如何发生、如何完成，都可以在这里找到答察，期待与你共前进！
The Xiaohongshu technical team strives to build a team with first-class technical capabilities to provide every platform "resident" with a diverse, intelligent and stable life experience. REDtech provides a stable and powerful engine for our progress and their businesses cover AI algorithms, big data, basic technology, end technology, audio and video, security technology, and enterprise efficiency.
【小红书技术REDtech】Established in April, 2022, the account has published a number of viral articles, attracting the tens of thousands of followers. Here, you can find the answers about how we deliver such large amount of diverse content, instant comments feedback, and active community interaction. We look forward to taking the next step with you!
小红书 2013 年在上海创立。以 “Inspire Lives 分享和发现世界的精彩”为使命，小红书鼓励用户通过短视频、图文、直播等形式记录生活，分享生活方式，并基于兴趣互动形成社区。以此为基础，小红书平台上涌现出内容与商业之间不断流转的良性交互，成长出独具特色的 “种草经济”。历经 10 年的发展，小红书布局内容社区、品牌营销和电商交易三大业务板块，用户规模快速增长，互动连接更加紧密。截至 2022 年年底，小红书月活用户超过 2.6 亿，月度活跃创作者超过 2000 万，笔记日均发布量 300 万篇。围绕不断累积的 UGC 内容资产，小红书正在成为越来越多用户的多元生活方式聚集地，和越来越多跨代际人群的生活百科全书。
🔘 中国目前增长最快的移动互联网平台之一：MAU 超过 2.6 亿，日搜索次数 3 亿次
🔘 图文和视频双轮驱动下，形成独有的社区氛围，用户人群不断拓展
🔘 优质内容和种草营销良性互动，后流量时代商业价值凸显
🔘 从购物经验分享到个体 UGC 为基石的生活平台
作为互联网企业，小红书始终肩负推进技术创新和产业发展的重要责任。科研成果方面，2022 年以来，小红书技术团队在研发创新方面成果斐然，共有 40 余篇论文被 AAAI、ACL、CVPR、ICCV、ICLR、KDD、SIGIR 等国际顶级会议及 IEEE TASLP、IEEE TGRS 等顶级期刊收录，包含人工智能、计算机视觉、数据挖掘、信息检索、自然语言处理、语音、声学、遥感等多个领域。截至目前，小红书已授权、持有专利、商标、版权 4000+ 个。
Xiaohongshu was founded in Shanghai in 2013. Taking "Inspire Lives" as our mission, we encourage users to record moments in their life through short videos, posts, and livestreams to share on the platform their lifestyle and form communities with others in interactions concerning common hobbies and interests. Such ecology facilitates the conversion of content and business, giving birth to the unique “grass-planting economy” (meaning recommendation-based business)., After 10 years of development, we are now mainly involved in three business segments: Content community, Brand marketing and E-commerce transactions and are seeing rapid growth in user scale and closer connectivity.As of December 2022, our platform has garnered over 260 million monthly active users, 20+ million monthly active creators, and 3 million releases of notes on a daily basis.With an ever-accumulating UGC content asset, Xiaohongshu is increasingly becoming a zone featuring diverse lifestyles and a life encyclopedia for users across generations.
🔘 One of the fastest-growing mobile internet platforms in China：260+ million MAU (Monthly Active Users) with over 300 million daily searches
🔘 Unique community atmosphere and an expanding user base driven by the dual content structure consisting of both graphics and videos
🔘 Positive conversion from high-quality content to recommendation-based marketing contributes to the growing business value of the platform in the post-traffic era
🔘 A lifestyle platform ranging from personal shopping experience posts to individual creation of UCG content
As an Internet enterprise, We always shoulder the important responsibility of promoting technological innovation and industrial development. In terms of scientific research, since 2022, the Xiaohongshu technical team has made remarkable achievements in R&D innovation, with a total of 40+ papers published in top international conferences such as AAAI, ACL, CVPR, ICCV, ICLR, KDD, SIGIR, and top journals like IEEE TASLP, IEEE TGRS. These papers cover multiple fields including artificial intelligence, computer vision, data mining, information retrieval, natural language processing, voice, acoustics, and remote sensing. Up to now, the platform has been granted and holds 4000+ patents, trademarks, and copyrights.
