Customer lifetime value is an important problem in e-commerce for multiple reasons. In this repository we explore different methods to tackle that problem and present our insights. For a broad understanding of CLTV, refer to the website.
The final code can be found at cltv_clustering.ipynb. For detailed expalnation of the problem and solution approach refer to Report.pdf.
web_scraping_and_api_data.ipynb and preprocessing_data.ipynb are the code files which need to be run in that order.
In web_scraping_and_api_data.ipynb, the data extraction using the API takes about 45 mins to extract all the data according to the zipcodes.
Rest all are data files.
