- The European Hotels Group has always believed that the best way to maximize its revenue is to have a number of hotel properties, in a variety of settings, to accommodate a wide range of travellers. They currently have hotels located in cities and resort locations. The new owners are not certain this is the correct business strategy for the future, and have hired us to analyze their data. They are interested in how understanding each property is performing individually over time, and to compare how each property is performing compared to the other over time. We have been provided with 2 comprehensive data sets, one being a hotel dataset and another being a resort dataset and we, as data analysts, use various visualizations and models to generate meaningful insights from the data provided with a view to provide strategic recommendations to the European Hotels Group with a primary view to increase ADR.
- How does customer turnout vary with seasons?
- How can we avoid cancellations?
- How does ADR differ with different attributes?
- Which countries do the majority of our customers come from?
- How can we improve revenue taking cancellations into perspectives?
- Does the time span between booking date and arrival/cancellation date follow a pattern? Also, how relevant is it?.