This website showcases how Heroku Connect can be used to easily integrate a public-facing website with Salesforce.
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Login to Heroku (if you don't already have a Heroku account then sign up for one), then click the Deploy App button.
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After the app is successfully deployed, click the Manage App button.
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Click Heroku Connect (this will open in a new tab).
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Click Setup Connection.
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Click Next.
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Change the Environment to Sandbox and click Authorize.
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Login using your Electron Motors Salesforce demo org credentials - instructions.
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Click Allow.
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Click Settings and Import/Export Configuration.
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Click Import.
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Click Choose File, upload this file, and click Upload.
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Return to your new Heroku app tab (from step 4).
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Click Open app.
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Inside Salesforce, click Accounts, click any Account, and copy & paste the Username.
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Click Login on the Electron Motors website and paste the username from step 15 (password doesn't matter).
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Click Login.
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Click Customize and customize the vehicle and purchase.
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Return to the Account in Salesforce, reload the record, click into the Vehicle. Changes will be synced.
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Strut confidently around the room.