This repository contains the main materials for a short course on data aggregation and summarization and implications for business (DA-I for Business in short).
The main structure of the course is as follows:
- Data aggregation and summarization of a single object/entity/variable
- Data aggregation and summarization of multiple objects/entities/variables
- Data aggregation and summarization of relationships (between one or multiple y's and multiple x's).
- Implications of data aggregation and summarization for business.
The short course has been offered in two consecutive classes to students in two sessions in the marketing analytics course by Prof. Inyoung Chae at SKKU Business School on 26 Nov and 3 Dec, 2024.
The short course will be incorporated as separate modules in the courses at PolyU at various levels (DBA, PhD, masters, and undergraduates).
Please feel free to reach out to me ([email protected]) if you want to adopt the course in your syllabus.