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Merge pull request #7104 from segmentio/google-ads-v2
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Google Ads Conversions Destination Actions v2
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forstisabella authored Oct 10, 2024
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* First name
* Last name

## Actions v2

Segment’s v2 Actions, [Call Conversion v2](#call-conversion-v2), [Conversion Adjustment v2](#conversion-adjustment-v2), and [Click Conversion v2](#click-conversion-v2), support the following features:

- **Sync modes**: Control how Segment updates your downstream destination by selecting a sync mode, or a strategy for updating your downstream data.
- **Dynamic dropdowns**: When creating or updating a mapping in the Segment app, the dropdown auto-populates all of the available properties directly from Google Ads.
- **Create and modify data**: Use Sync modes to create objects in your downstream destination without having to leave the Segment app.

> warning ""
> You might need to reauthorize your Google Ads account to use all of the features associated with v2 Actions.
### Sync modes

Sync modes allow users to define how Segment should update the data in your destination.

Sync modes available for v2 Actions include:
- **Add**: Add records to a list, segment, or journey.

{% include components/actions-fields.html settings="true"%}

## Consent mode
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### `The required field was not present., at conversions[0].gclid` Error

Events going to Google for this integration require a `GCLID` field, an `email`, or a `phone_number`. If one of those identifiers isn't being sent properly, then you may see the `The required field was not present., at conversions[0].gclid` error. To fix this, double check that at least one of those fields is being passed to Google on each payload.

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