This custom variable is designed to help you modify and clean up URL query parameters efficiently. It's a tool for maintaining consistent and clean URLs across your website or marketing campaigns.
- Parameter Modification: Easily change specific query parameters (convert to uppercase, lowercase, or remove them).
- Duplicate Handling: Remove duplicate parameters, with the option to keep either the first or last occurrence.
- Bare Parameter Management: Choose to remove parameters that don't have associated values.
The variable takes a URL and a modification table as inputs. Using these, it transforms the URL's query parameters according to your specifications, while maintaining the original URL structure.
This tool is particularly useful for:
- Standardizing tracking parameters across different marketing channels
- Cleaning up URLs before sending data to analytics platforms
- Ensuring consistent URL formats throughout your website
- Debug Mode: Helps with troubleshooting by providing detailed logs of the modification process.
- Selective Retention: Choose which occurrence of a duplicate parameter to keep.
- Bare Parameter Handling: Decide whether to keep or remove parameters without values.
By using this variable, you can significantly improve the quality and consistency of your URL-based data. This leads to more accurate analytics, better tracking, and cleaner data overall in your tagging implementation.
Whether you're a digital marketer looking to standardize campaign parameters, or a web analyst aiming for cleaner data collection, this URL Query Parameter Modifier can be a valuable addition to your Google Tag Manager toolkit.