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##Personalisation as strategy Going to collect materials here related to a project where the Yle Internet Media Development team is working out the need for personalised publishing and the manner in how a public service company should approach the question. The project consists of a number of workshops during September 2014.

###Overview

  • Defining the problem
  • Mapping current data and knowledge about the subject
  • Finding out and learning what we need to understand through data, interviews, case-studies, observation etc.
  • Sharing findings and stories, identifying patterns, insights, themes and opportunities.
  • Barinstorming solutions and materials. Creating MVPs for the ideas, testing them and collecting immediate feedback.
  • Identifying capabilities needed for the solutions.
  • Planning a pipeline for solutions.
  • Creating a implementation timeline.
  • Plan MVPs
  • Define evaluation criterias and iteration plans.
  • First demo 6th of October.

Criterias for problem definition

  • Although we are getting used to it as users - and sometimes perhaps frustrated - personalisation might still require a mind shift away from a pure mass media paradigm. Communication of the idea needs to keep this in mind.
  • A strong and clear case needs to be made why personalisation matters for Public Service Media, if it indeed matters.
  • Resulting material should work as a basis for decisions that needs to be made this year and affect the resource allocations and focus for work that will be done in the next few years.
  • A short condensed 10 minute demo of the results from this process will be done in 6th of October.

WS 1 Script

  • 0900-0915 Intro: Commitment. Method. Overview.
  • 0915-1100 Defining the problem
  • 1100-1140 Lunch
  • 1140-1300 Map existing knowledge
  • 1300-1350 Identify people to speak with
  • 1350-1400 Wrapping up the session

WS 2 Script

  • 0900-0915 Recap yesterday, short preview of the day ahead
  • 0915-1030 Decide research approaches - Individual User Interview, Group Interview, User observation, Diaries, Expert interviews
  • 1030-1130 Introduction to sacrifician concepts -method
  • 1130-1210 Lunch
  • 1210-1340 Develop interview guide
  • 1340-1350 Check that assignments are clear
  • 1350-1400 Wrapping up the session.