##Personalisation as strategy Going to collect materials here related to a project where the Yle Internet Media Development team is working out the need for personalised publishing and the manner in how a public service company should approach the question. The project consists of a number of workshops during September 2014.
###Overview
- Defining the problem
- Mapping current data and knowledge about the subject
- Finding out and learning what we need to understand through data, interviews, case-studies, observation etc.
- Sharing findings and stories, identifying patterns, insights, themes and opportunities.
- Barinstorming solutions and materials. Creating MVPs for the ideas, testing them and collecting immediate feedback.
- Identifying capabilities needed for the solutions.
- Planning a pipeline for solutions.
- Creating a implementation timeline.
- Plan MVPs
- Define evaluation criterias and iteration plans.
- First demo 6th of October.
- Although we are getting used to it as users - and sometimes perhaps frustrated - personalisation might still require a mind shift away from a pure mass media paradigm. Communication of the idea needs to keep this in mind.
- A strong and clear case needs to be made why personalisation matters for Public Service Media, if it indeed matters.
- Resulting material should work as a basis for decisions that needs to be made this year and affect the resource allocations and focus for work that will be done in the next few years.
- A short condensed 10 minute demo of the results from this process will be done in 6th of October.
- 0900-0915 Intro: Commitment. Method. Overview.
- 0915-1100 Defining the problem
- 1100-1140 Lunch
- 1140-1300 Map existing knowledge
- 1300-1350 Identify people to speak with
- 1350-1400 Wrapping up the session
- 0900-0915 Recap yesterday, short preview of the day ahead
- 0915-1030 Decide research approaches - Individual User Interview, Group Interview, User observation, Diaries, Expert interviews
- 1030-1130 Introduction to sacrifician concepts -method
- 1130-1210 Lunch
- 1210-1340 Develop interview guide
- 1340-1350 Check that assignments are clear
- 1350-1400 Wrapping up the session.