If you’re here, chances are you’re facing the same hard truths killing digital organizations:

• 🧱 Underperforming software teams draining cash instead of compounding value.
• 🔥 Tech debt blocking growth and suffocating your roadmap.
• 💸 Investments bleeding money while delivery keeps missing the mark.

And it gets worse...

• 🤖 GenAI hype is forcing your hand.
  Everyone tells you to "transform" — but no one researched how GenAI truly impacts software development. Replacing devs or boosting mediocre teams with AI creates a tech debt time bomb. Without evolving your engineers, AI just accelerates your fall.

• 🎯 Mediocrity rules the market.
  Less than 3% of teams pass our Yellow Belt Test — the bare minimum for a software engineer. Odds are, your team isn’t ready. Forget passive training or online courses. True evolution happens in the arena, pairing with masters — like every real craftsman.

• 🎲 You know evolution is non-negotiable — but how?
  The wrong move? You’ll burn millions, trigger disengagement and burnout, and watch your top talents walk. The result? A collapsing IT backbone while your competitors scale.

Stop burning cash on generic transformations. Your competitors are already evolving.
Forge Unicorns. Build your legacy. 🚀

📨 👉 Contact us now!

✅ Inventor of the SW Craftsmanship Dojo®: A behavioral engineering platform transforming teams, crushing tech debt, and embedding elite performance.

✅ Creator of the Unicorns' Ecosystem: Trusted by IBM, NS, ZF, and top global PE/VCs to turn IT from liability into an unstoppable competitive advantage.

✅ Founder of The Forge of Unicorns Newsletter: Newsletter and podcast featuring top investors, CXOs, and unicorn builders.

Revealing the blueprint to rewire IT into your company’s gold mine.

With 40+ years of martial arts training, ethical coaching of high performing individuals is my superpower.
I rewire teams to perform with precision, excellence, resilience, and joy — inspired by Formula 1's relentless pursuit of excellence.

I combine:

• Behavioral Psychology & Neuroscience
• DORA / DASA / Key Behavioral Indicators frameworks
• OKRs aligning behavioral change with real financial outcomes
• Refactoring of legacy software, Product portfolio modernization, real Agile & DevOps, and modern cloud-native architecture mastery

✅ Result: Your IT department becomes a high-performing asset — not a costly liability.

• 💼 PE/VC Firms: Maximize ROI, de-risk digital assets, and boost portfolio performance.
  I provide tangible, data-driven measurements to assess acquisition prices and boost exit valuations — turning tech due diligence into your competitive advantage.

• 👨‍💻 CTOs: Upskill teams, eliminate tech debt, and reignite pride in engineering excellence.
  I tackle disengagement and burnout head-on, transforming teams into modern software craftsmen who deliver state-of-the-art products users love — built with mastery and passion.

• 🦄 BriX Consulting
• 🥋 SW Craftsmanship Dojo®
• 📰 The Forge of Unicorns Newsletter
• 🎧 The Forge of Unicorns Podcast
• 💻 Portfolio
• 📇 LinkedIn
• 👨‍💻 GitHub

Contact us now and start evolving.